Missing Persons Advocacy Network is an organisation that provides support and advice to families and friends of missing persons.
Social media has always been a powerful tool to spread a message, fast. Now, Facebook’s facial recognition technology can help even more.
All you have to do is Add Friend. That’s it.
Facebook will do the rest.
Your feed won’t be filled with posts or images.
These profiles will be an invisible friend sitting in your friendship list.
But it might help bring someone home.
Yes, photos and videos.
No. Facebook automatically scans for their face in your photos and the notification is sent to their profile.
The administrators of the missing person’s profile (friends or family) will receive the notification that their loved one has been seen.
They can’t. The very reason Facebook introduced this tech was to stop that from happening.
For example: If Anna has an ex who wanted to keep tabs on her, he could make a new profile using photos of her. However this tech would then alert Anna that someone has made a profile using her image and she could address the problem.
Each profile with the watermark ensures that the individual has been reported as missing to police, and that the family and friends have concerns for their welfare as verified by communication to MPAN.
All verified accounts will be managed by Missing Persons Advocacy Network (MPAN). Profiles of community members who have friended an Invisible Friend will not be viewed.
The automatic tagging not only works for friends but also friends of friends. Meaning when any of your friends post photos with the audience set to friends of friends, they’re also joining the search.